Hi, I’m Dawn Sims. I’ve been in the pet care industry since 2007, but my professional journey began in bookkeeping and accounting. Over the years, I’ve combined my organizational skills with my deep passion for pets, focusing on advancing understanding and modernizing pet care. Helping pets and their people thrive is what I love most, and I’m dedicated to making a difference in their lives.

My mission is to empower pet care professionals to succeed, enabling them to help more pets thrive. By supporting their growth and success, I believe we create a ripple effect: they grow, I grow, and, most importantly, pets benefit. Together, we can make a real difference in the lives of animals and the people who care for them.